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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. JeromeContributor(s): Drewniany, Bonnie LMaterial type: TextTextPublication details: Belmont, CA : Wadsworth, c2001. Edition: 7th edDescription: xiv, 312 p. : ill. ; 26cmISBN: 053455783XSubject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.13/2 LOC classification: HF5825 | .J46 2001
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF5825 .J46 2001 (Browse shelf(Opens below)) 001 Available Material is aviable in hard copy 2017-165642746953515

Includes bibliographical references (p. 295-299) and index.

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