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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1997Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415 .P658 1997.
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

by Pride, William M | Ferrell, O. C.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, c1993Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (2)Call number: HF5415 .P658 1993, ...
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