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Marketing / William M. Pride and O. C. Ferrell .

by Pride, William M | Ferrell, O. C.

Edition: expanded ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [s.l] : [s.n], [c2000]Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5343 .P74 2000.
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Marketing: concepts and strategies/ William M. Pride, O. C. Ferrell .

by Pride, William M | Ferrel, O. C.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: Houghton Mifflin, c2003Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415 .P658 2003.
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