Strategic management in the media : from theory to practice / Lucy Küng.

By: Küng, Lucy Material type: Text

TextPublication details: London ; Thousand Oaks, Calif. : SAGE, c 2008. Rep. 2010 Description: 248 p. : ill. ; 25 cmISBN: 9781412903127 (hbk.); 9781412903134 (pbk.)Subject(s): Mass media -- Management | Strategic planningDDC classification: 302.23068 LOC classification: P96.M34 | .K86 2008

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Books

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Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Reserved Books Section	P96.M34 .K86 2008 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		2016-1150337716
The Iddi Basajjabalaba Memorial Library Postgraduate Library	P96.M34 .K86 2008 (Browse shelf(Opens below))	002	Available	Material is available in hard copy		2016-1150338205

Includes bibliographical references (p. [224]-239) and index.

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