Cases in strategic marketing/ edited by Linda E. Swayne, Peter M. Ginter .
Material type: TextPublication details: Englewood Cliffs,N.J. : Prentice-Hall, c1993. Edition: 2nd edDescription: 819p. : ill. ; 24cmISBN: 0131192310Subject(s): Marketing -- Case studies. -- Decision making | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.135 | .C37 1993Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.135 .C37 1993 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML12068986 |
Includes bibliographical references
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