Global marketing management / Warren J. Keegan.
Material type: TextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs : Prentice Hall, c1989. Edition: 4th edDescription: xvi, 783 p. : ill. ; 25 cmISBN: 0133572609Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1009.5 | .K39 1989Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF1009.5 .K39 1989 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642746960243 |
Rev. ed. of: Multinational marketing management. 3rd ed. c1984.
Includes bibliographies and indexes.
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