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Global marketing management / Warren J. Keegan.

By: Keegan, Warren JContributor(s): Keegan, Warren J. Multinational marketing managementMaterial type: TextTextSeries: The Prentice-Hall series in marketingPublication details: Englewood Cliffs : Prentice Hall, c1989. Edition: 4th edDescription: xvi, 783 p. : ill. ; 25 cmISBN: 0133572609Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1009.5 | .K39 1989
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF1009.5 .K39 1989 (Browse shelf(Opens below)) 001 Available Material is available in hard copy 2017-165642746960243

Rev. ed. of: Multinational marketing management. 3rd ed. c1984.

Includes bibliographies and indexes.

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