Marketing management: knowledge and skills:text analysis, cases, plans/ J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago: Irwin, c1989. Edition: 2nd edDescription: xvi, 928p. : ill. ; 24 cmISBN: 025606668XSubject(s): Marketing -- Management | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P387 1989

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Books

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Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Open Shelves	HF5415.13 .P387 1989 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		IBML11127774

Bibliography:p.907-919.

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