Essentials of marketing/ E. Jerome McCarthy, William D. Perreault, Jr.
Material type: TextSeries: Irwin series in marketingPublication details: Homewood, Ill: Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 381 LOC classification: HF5415 | .M378 1991Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415 .M378 1991 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | IBML15017297 |
Includes bibliographical references (p. 487-506) and indexes.
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