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Essentials of marketing/ E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E. Jerome. (Edmund Jerome)Contributor(s): Perreault, William D Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, Ill: Irwin, c1991. Edition: 5th edDescription: xvii, 526 p. : ill. ; 27 cmISBN: 0256093237Subject(s): MarketingDDC classification: 381 LOC classification: HF5415 | .M378 1991

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Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Reserved Books Section	HF5415 .M378 1991 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		IBML15017297

Includes bibliographical references (p. 487-506) and indexes.

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