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Foundations of marketing / M. Dale Beckman, David L. Kurtz, Louise E. Boone.

By: Beckman, M. Dale,1934-Contributor(s): Kurtz, David L | Boone, Louise EMaterial type: TextTextPublication details: Toronto : Holt,Rinehart and Winston, c1992. Edition: 5th Canadian edDescription: xxi, 747p. : ill. ; 26cmISBN: 0039227847Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B43 1992
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF5415 .B43 1992 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML12057513

Includes bibliographical references and index.

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