Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro and William D. Perreault.

By: McCarthy, Edmund Jerome Contributor(s): Shapiro, Stanley | Perreault, William D Material type: Text

TextPublication details: Boston: Irwin, c1992. Edition: 6th Canadian edDescription: xv,812p . : ill.; 26cmISBN: 0256099634Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1992

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Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Reserved Books Section	HF5415.13.M369 1992 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		IBML11080899

Includes bibliographical references and index

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