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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

By: Arens, William FContributor(s): Bovée, Courtland LMaterial type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN: 025613412XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1994
Item type: Books
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The Iddi Basajjabalaba Memorial Library
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HF5821 .B62 1994 (Browse shelf(Opens below)) 001 Available Material is available in hard copy 2017-165642746952997
The Iddi Basajjabalaba Memorial Library
Open Shelves
HF5821 .B62 1994 (Browse shelf(Opens below)) 002 Available Material is available in hard copy 2017-165642746952998
The Iddi Basajjabalaba Memorial Library
Open Shelves
HF5821 .B62 1994 (Browse shelf(Opens below)) 003 Available Material is available in hard copy 2017-165642746952999
The Iddi Basajjabalaba Memorial Library
Open Shelves
HF5821 .B62 1994 (Browse shelf(Opens below)) 004 Available Material is available in hard copy 2017-165642746953007
The Iddi Basajjabalaba Memorial Library
Open Shelves
HF5821 .B62 1994 (Browse shelf(Opens below)) 005 Available Material is available in hard copy 2017-165642746953008

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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