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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Bovée, Courtland L.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (5)Call number: HF5821 .B62 1994, ...
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1994Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415.13 .P388 1994.
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