Understanding emerging markets : building business BRIC by brick / Stefano Pelle.
Material type:
TextPublication details: New Delhi : Response Books, c2007. Description: 246 p. : ill., maps ; 20 cmISBN: 0761935576 (paper back); 9780761935575 (paper back); 8178297167 (India PB); 9788178297163 (India PB)Subject(s): Developing countries -- Economic conditions | Developing countries -- Economic policyDDC classification: 338.509172/4 LOC classification: HC59.7 | .P42 2007Online resources: Table of contents only | Publisher description 
Books
| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HC59.7 .P42 2007 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2016-1150334305 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HC59.7 .P42 2007 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-165641187 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HC59.7 .P42 2007 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | 2017-165641188 |
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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