Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c2009. Edition: 8th edDescription: xxv, 838 p. : ill. ; 29 cmISBN: 0071284400Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2009Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Postgraduate Library | HF5823 .B387 2009 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2016-1150337231 | |
The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5823 .B387 2009 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-15586 |
Includes bibliographical references (p. 783-813) and indexes.
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