Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009. Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: 9780071263351Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesGenre/Form: Fallstudiensammlung. | Fallstudiensammlung. DDC classification: 658.8/02 LOC classification: HF5415.I35 | C72 2009Online resources: Publisher description Summary: This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
Books
| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.135 .C72 2009 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642360 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-165642462 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 003 | Available | Material is available in hard copy | 2017-165642463 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 004 | Available | Material is available in hard copy | 2017-165642464 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 005 | Available | Material is available in hard copy | 2017-1656424977 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 006 | Available | Material is available in hard copy | 2017-165642746961224 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 007 | Available | Material is available in hard copy | 2017-165642746961225 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate open shelves | HF5415.I35 C72 2009 (Browse shelf(Opens below)) | 008 | Available | Material is available in hard copy | 2017-165642746961226 |
Includes bibliographical references and indexes.
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
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