Image from Google Jackets

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c2009. Edition: 8th edDescription: xxv, 838 p. : ill. ; 29 cmISBN: 0071284400Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2009

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Current library	Call number	Copy number	Status	Notes	Date due	Barcode
The Iddi Basajjabalaba Memorial Library Postgraduate Library	HF5823 .B387 2009 (Browse shelf(Opens below))	001	Available	Material is available in hard copy		2016-1150337231
The Iddi Basajjabalaba Memorial Library Reserved Books Section	HF5823 .B387 2009 (Browse shelf(Opens below))	002	Available	Material is available in hard copy		2017-15586

Includes bibliographical references (p. 783-813) and indexes.

There are no comments on this title.

to post a comment.