Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublication details: London: Pearson Education Limited, c2019. Edition: 8th edDescription: xxxiii, 833 p. : col. ill. ; 27 cmISBN: 9781292208787 (print)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2019
Books
| Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 001 | Available | Material available in hard copy | 2022-0103 | |
| The Iddi Basajjabalaba Memorial Library Postgraduate Library | HD30.4 .S28 2019 (Browse shelf(Opens below)) | 002 | Available | Material available in hard copy | 2022-0104 |
Revised edition of the authors' Research methods for business students, 2015.
Includes index
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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