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			Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E.(George Edward) \| Belch, Michael A. Series: The McGraw-Hill/Irwin series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2001Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (8)Call number: HF5823 .B387 2001, ... Place hold Add to cart (remove)
			Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A \| Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion. Series: Irwin series in marketingEdition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (2)Call number: HF5823 .B387 1995, ... Place hold Add to cart (remove)

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