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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven William | Rudelius, William.

Series: McGraw-Hill/Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : The McGraw-Hill , c2004Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415 .K452 2004.
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Marketing / Roger A. Kerin ... [et al.].

by Kerin, Roger A.

Series: McGraw-Hill/Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: The Iddi Basajjabalaba Memorial Library (1)Call number: HF5415 .M29474 2006.
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