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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.

By: Mullins, John W. (John Walker)Contributor(s): Walker, Orville C | Boyd, Harper WMaterial type: TextTextSeries: Mcgraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2010. Edition: 7th edDescription: xxi, 551p. : ill. ; 27cmISBN: 9780071267762Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M352324 2010
Item type: Books
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Current library Call number Copy number Status Notes Date due Barcode
The Iddi Basajjabalaba Memorial Library
Reserved Books Section 		HF5415.13 .M352324 2010 (Browse shelf(Opens below)) 001 Available Material is available in hard copy 2017-1656424970

Includes bibliographical references and index

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