Marketing management : text and cases / John A. Quelch, Robert J. Dolan, Thomas J. Kosnik.
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993. Description: xiii, 848 p. : ill. ; 27 cmISBN: 0256109559; 0256109559Subject(s): Marketing . -- Management | Marketing . -- Management . -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .Q45 1993Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.13 .Q45 1993 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642746961040 | |
The Iddi Basajjabalaba Memorial Library Open Shelves | HF5415.13 .Q45 1993 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-165642746961041 |
Includes bibliographical references (p. 832) and index.
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