| 000 | 00646nam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c8350 _d8350 |
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| 008 | 110315s a 000 0 eng d | ||
| 020 | _a0256060096 | ||
| 040 |
_aDLC _dDLC _dKIU Kampala Campus |
||
| 050 |
_aHF5415 _b.M378 1988 |
||
| 100 | 1 |
_aMcCarthy, Edmund Jerome. _910739 |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy and William D. Perreault . |
| 250 | _a4th ed. | ||
| 260 |
_aIllionis : _bIrwin, _cc1988. |
||
| 300 |
_axvi, 512p. : _bill. ; _c25cm. |
||
| 440 | 0 |
_aThe Irwin series in marketing. _94165 |
|
| 504 | _aIncludes index. | ||
| 650 | 0 | 0 |
_aMarketing. _917 |
| 700 | 1 | 0 |
_aPerreault, William D. _910741 |
| 942 |
_2lcc _cBK |
||