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Marketing research:

Kinnear, Thomas C.

Marketing research: an applied approach / Thomas C. Kinnear, James R.Taylor. - 5th ed. - New York : McGraw-Hill,Inc.; c1996. - xxii, 888p. : ill. ; 24cm. 1cd

Includes bibliographical references and index.

ISBN: 0079122523

Subjects--Topical Terms:
Marketing Research.
Marketing- Management.

LC Class. No.: HF5415.2 / .K53 1996

Dewey Class. No.: 658.8 / KIN

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