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Marketing :

Pride, William M.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : col. ill., col. maps ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 039578574X

LCCN: 96076948

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658 1997

Dewey Class. No.: 658.8

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