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Contemporary advertising and integrated marketing communications /

Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - Boston : McGraw-Hill Irwin, c2011. - xl, 774p. : ill. (col.) ; 28cm.

Prev. ed. has title: Contemporary advertising. Includes index.

ISBN: 9780073530031 (alk. paper) 9780071220606 0073530034 (alk. paper)

LCCN: 2009041919

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 2011

Dewey Class. No.: 659.1

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