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Consumer behaviour:

Hawkins, Del I.

Consumer behaviour: building marketing strategy / Del I. Hawkins (et..al). - [7th ed.] - USA : McGraw-Hill, c1998. - xxv, 760p. : ill. (col.) ; 26cm. + 1 CD ROM.

Includes index.

ISBN: 0256218951

Subjects--Topical Terms:
Consumer behaviour --United States
Market Surveys--United States

LC Class. No.: HF5415.33.U6 / C653 1998

Dewey Class. No.:

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