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Broadcast programming, strategies for winning television and radio audiences /

Eastman, Susan Tyler.

Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - Belmont, Calif. : Wadsworth Pub. Co., c1981. - xvi, 384 p. : ill. ; 25 cm.

Includes indexes.

Bibliography: p. [359]-370.

ISBN: 0534008828 : $14.95

LCCN: 80016791

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.

LC Class. No.: PN1992.55 / .E18 1981

Dewey Class. No.: 791.44/0973

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