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Essentials of marketing:

Perreault, Willaim D.

Essentials of marketing: a marketing strategy planning approach/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - NewYork: McGraw-Hill, c2012. - xl, 640p. + various pages : ill. (some col.) ; 28 cm.

Includes index.

ISBN: 9780078028885 0078028884

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M378 2012

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