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Gray, Jonathan

Show sold separately : promos, spoilers, and other media paratexts / Jonathan Gray - New York : New York University Press, c2009 - xi, 247 pages : illustrations ; 24 cm

Includes bibliographical references and index

Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts

ISBN: 9780814731949 (cl : alk. paper) 0814731945 (cl : alk. paper) 9780814731956 (pb : alk. paper) 0814731953 (pb : alk. paper)

LCCN: 2009029212

Subjects--Topical Terms:
Advertising--Television programs--Social aspects
Advertising--Motion pictures--Social aspects
Television programs--Marketing--Social aspects
Motion pictures--Marketing--Social aspects
Paratext
Intertextuality
Mass media and culture

LC Class. No.: PN1992.8.A32 / G73 2010

Dewey Class. No.: 659.1/9302234