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Marketing /

Marketing / Roger A. Kerin...[et al ] - 7th ed. - Boston : McGraw-Hill/Irwin, c2003. - xliii,741p. : ill.(col.) ; 28cm.

Includes bibliographical references and index.

ISBN: 0072410752

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2003

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