Direct marketing: (Record no. 1175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110118s a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256197830 (alk. papers) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Modifying agency | KIU Kampala Campus |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF415.126 |
| Item number | .M395 1998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 658.8 |
| Item number | MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William J. |
| 9 (RLIN) | 2706 |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing: |
| Remainder of title | an integrated approach/ |
| Statement of responsibility, etc | William J. McDonald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 532p. : |
| Other physical details | ill, (col.) ; |
| Dimensions | 26cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill Series In Marketing. |
| 9 (RLIN) | 2707 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 9 (RLIN) | 2708 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 9 (RLIN) | 2709 |
| General subdivision | Case Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 18/12/2012 | 29731 | HF415.126 .M395 1998 | IBML14012530 | 18/12/2012 | 001 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 25/01/2014 | 29723 | HF415.126 .M395 1998 | IBML14012531 | 25/01/2014 | 002 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29728 | HF415.126 .M395 1998 | 2017-165642746960012 | 11/04/2017 | 003 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29730 | HF415.126 .M395 1998 | 2017-165642746960013 | 11/04/2017 | 004 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29726 | HF415.126 .M395 1998 | 2017-165642746960014 | 11/04/2017 | 005 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29725 | HF415.126 .M395 1998 | 2017-165642746960015 | 11/04/2017 | 006 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29722 | HF415.126 .M395 1998 | 2017-165642746960016 | 11/04/2017 | 007 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29724 | HF415.126 .M395 1998 | 2017-165642746960017 | 11/04/2017 | 008 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 11/04/2017 | 29727 | HF415.126 .M395 1998 | 2017-165642746960018 | 11/04/2017 | 009 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 10/05/2017 | 29729 | HF415.126 .M395 1998 | 2017-165642746961500 | 10/05/2017 | 010 | Books | Material is available in hard copy |