Smarter, faster, cheaper : (Record no. 15030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03309cam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16329891 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180214145408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100713s2011 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010028570 |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015638932 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470647929 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470647922 (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn635494128 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | YDXCP |
| -- | UKM |
| -- | CDX |
| -- | BWX |
| -- | SOI |
| -- | GPRCL |
| -- | DLC |
| -- | KIU Kampala Campus |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G35 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garland, David Siteman. |
| 9 (RLIN) | 6227 |
| 245 10 - TITLE STATEMENT | |
| Title | Smarter, faster, cheaper : |
| Remainder of title | non-boring, fluff-free strategies for marketing and promoting your business / |
| Statement of responsibility, etc | David Siteman Garland. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 230 p. ; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The shift : finding those eyballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your project -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- The keys to marketing, promoting, and building your community -- Creating a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- Your reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.<ul type="disc">Draws from author David Siteman Garland's extensive experiences as a successful entrepreneurBased on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and smallStrategies and ideas are easy to understand, digest, and immediately put to useFrom learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Cheaper, Faster will save you time, money, and aggravation whether you're building your tenth business or your first"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 64 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial promotion. |
| 9 (RLIN) | 6228 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| Uniform Resource Identifier | <a href="http://catalogimages.wiley.com/images/db/jimages/9780470647929.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470647929.jpg</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 31/01/2015 | 82688 | HF5415 .G35 2011 | IBML15017315 | 31/01/2015 | 001 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 31/01/2015 | 82689 | HF5415 .G35 2011 | IBML15017316 | 31/01/2015 | 002 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 31/01/2015 | 82690 | HF5415 .G35 2011 | IBML15017317 | 31/01/2015 | 003 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 31/01/2015 | 82691 | HF5415 .G35 2011 | IBML15017318 | 31/01/2015 | 004 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 31/01/2015 | 82692 | HF5415 .G35 2011 | IBML15017319 | 31/01/2015 | 005 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 31/01/2015 | 82693 | HF5415 .G35 2011 | IBML15017320 | 31/01/2015 | 006 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 31/01/2015 | 82694 | HF5415 .G35 2011 | IBML15017321 | 31/01/2015 | 007 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 31/01/2015 | 82695 | HF5415 .G35 2011 | IBML15017322 | 31/01/2015 | 008 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 31/01/2015 | 82696 | HF5415 .G35 2011 | IBML15017324 | 31/01/2015 | 009 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 31/01/2015 | 82697 | HF5415 .G35 2011 | IBML15017325 | 31/01/2015 | 010 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 05/05/2017 | 101545 | HF5415 .G35 2011 | 2017-165642746961286 | 05/05/2017 | 012 | Books | Material is available in hard copy | |||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115055 | HF5415 .G35 2011 | 14/04/2025 | 013 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115056 | HF5415 .G35 2011 | 14/04/2025 | 014 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115054 | HF5415 .G35 2011 | 14/04/2025 | 015 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115053 | HF5415 .G35 2011 | 14/04/2025 | 016 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115047 | HF5415 .G35 2011 | 14/04/2025 | 017 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115048 | HF5415 .G35 2011 | 14/04/2025 | 018 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115049 | HF5415 .G35 2011 | 14/04/2025 | 019 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115050 | HF5415 .G35 2011 | 14/04/2025 | 020 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115051 | HF5415 .G35 2011 | 14/04/2025 | 021 | Books | Material is available in hard copy | ||||
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 14/04/2025 | 115052 | HF5415 .G35 2011 | 14/04/2025 | 022 | Books | Material is available in hard copy |