Sports marketing / (Record no. 31680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01975cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14361575 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250605110233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060502s2007 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006014467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007312821X (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073128214 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm68711948 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | DLC |
| -- | KIU, Kampala Campus |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV716 |
| Item number | .F85 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.06/98 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fullerton, Sam. |
| 9 (RLIN) | 45004 |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing / |
| Statement of responsibility, etc | Sam Fullerton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 480 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| General subdivision | Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html">http://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html">http://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 05/06/2025 | GV716 .F85 2007 | 116590 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate open shelves | 05/06/2025 | GV716 .F85 2007 | 116583 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 05/06/2025 | GV716 .F85 2007 | 116584 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Postgraduate Library | 05/06/2025 | GV716 .F85 2007 | 116585 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 05/06/2025 | GV716 .F85 2007 | 116586 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Reserved Books Section | 05/06/2025 | GV716 .F85 2007 | 116587 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 05/06/2025 | GV716 .F85 2007 | 116588 | Books |
| The Iddi Basajjabalaba Memorial Library | The Iddi Basajjabalaba Memorial Library | Open Shelves | 05/06/2025 | GV716 .F85 2007 | 116589 | Books |