Brainstorming reinvented : a corporate communications guide to ideation / Linda Conway Correll.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2004.Description: 230 p. : ill. (some col.) ; 22 cmISBN: - 0761932704 (pbk.)
- 8178294230 (India : pbk.)
- 658.4/036 22
- HD53 .C675 2004
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| Current library | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD53 .C675 2004 (Browse shelf(Opens below)) | 001 | Available | Material is available in hard copy | 2017-165642332 | |
| The Iddi Basajjabalaba Memorial Library Reserved Books Section | HD53 .C675 2004 (Browse shelf(Opens below)) | 002 | Available | Material is available in hard copy | 2017-165642336 |
Browsing The Iddi Basajjabalaba Memorial Library shelves,Shelving location: Reserved Books Section Close shelf browser (Hides shelf browser)
| HD45 .R28 2009 Management of technology and innovation : | HD45 .R3 1982 Readings in the management of innovation / | HD53 .C675 2004 Brainstorming reinvented : | HD53 .C675 2004 Brainstorming reinvented : | HD53 .D388 2008 Thinking creatively at work : | HD53 .M53 1991 Thinkertoys: | HD56 .F829 1997 Managing performance improvement projects : |
Includes bibliographical references (p. [225]) and index.
What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers.
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