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Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson

By: Contributor(s): Material type: TextTextEdition: Fifth editionDescription: xvii, 471 pages : illustrations ; 25 cmISBN:
  • 0534507441
  • 9780534507442
Subject(s): Additional physical formats: Online version:: Broadcast/cable programming.DDC classification:
  • 791.45/0236/0973 20
LOC classification:
  • PN1992.55 .E18 1996
Contents:
pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming
Item type: Books
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Current library Call number Status Barcode
The Iddi Basajjabalaba Memorial Library Postgraduate open shelves PN1992.55 .E18 1996 (Browse shelf(Opens below)) Available 68021

Includes bibliographical references (pages 436-444) and indexes

pt. 1. Programming Resources and Constraints. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic Syndication -- pt. 2. Broadcast Television Strategies. 4. Prime-Time Network Television Programming. 5. Nonprime-Time Network Television Programming. 6. Affiliated Station Programming. 7. Independent Station Programming. 8. Public Television Programming -- pt. 3. Cable Programming Strategies. 9. Local Cable Systems and Programming. 10. Basic Cable Network Programming. 11. Premium Programming Services -- pt. 4. Commercial Broadcast Radio Strategies. 12. Network and Syndicated Radio Programming. 13. Music Radio Programming. 14. Information Radio Programming

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