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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2001.Edition: 5th edDescription: xxx, 795p. : ill. ; 29cmISBN:
  • 0072314451
Subject(s): DDC classification:
  • 659.1  22nd ed. BEL
LOC classification:
  • HF5823 .B387 2001
Item type: Books
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The Iddi Basajjabalaba Memorial Library Postgraduate open shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 008 Available Material is available in hard copy. 2017-165642746960518
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 004 Available Material is aviable in hard copy 2017-165642746953156
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 005 Available Material is aviable in hard copy 2017-165642746953179
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 006 Available Material is aviable in hard copy 2017-165642746953199
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 007 Available Material is available in hard copy 2017-165642746953200
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 002 Available Material is available in hard copy 2014-101739256628488
The Iddi Basajjabalaba Memorial Library Open Shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML12058039
The Iddi Basajjabalaba Memorial Library Postgraduate open shelves HF5823 .B387 2001 (Browse shelf(Opens below)) 003 Available Material is in Hard Copy 2015-0189

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HF5823 .A13 1996 Advertising management / HF5823 .A754 2003 Advertising in everyday life/ HF5823 .B387 2001 Advertising and promotion : HF5823 .B387 2001 Advertising and promotion : HF5823 .R8121 1989 Avenues of advertising : HF5823 .W455 1988 Advertising, principles and practice / HF5826.5 .S57 1996 Advertising media planning /

Includes bibliographical references and index.

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