TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing: an integrated approach
SN  - 0256197830 (alk. papers)
AV  - HF415.126 .M395 1998
U1  - 658.8 22nd ed.
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Direct marketing
KW  - Case Studies
N1  - Includes bibliographical references and index
ER  -