TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble, John E.
AU  - Strickland, Alonzo J.
TI  - Strategy: winning in the market place:core concepts, analytical tools, cases
SN  - 0072847700
AV  - HD30.28 .T543 2004
U1  - 658.4 22nd ed.
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate corporations
KW  - Case studies
N1  - Includes index
ER  -