TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph.
AU  - Stasch, Stanley F.
TI  - Marketing reserch: text and cases
SN  - 8185386161
AV  - HF5415.2 .B623 2001
U1  - 658.83 22nd ed.
PY  - 2001///
CY  - Delhi
PB  - Richard D. Irwin. Inc
KW  -   Marketing research
N1  - Includes index
ER  -