TY  - BOOK
AU  - Correll,Linda Conway,1938-
TI  - Brainstorming reinvented: a corporate communications guide to ideation 
SN  - 0761932704 (pbk.)
AV  - HD53 .C675 2004
U1  - 658.4/036 22
PY  - 2004///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Creative ability in business
KW  - Brainstorming
KW  - Creative thinking
N1  - Includes bibliographical references (p. [225]) and index; What is brainstorming, anyway? -- Creative aerobics: the corporate/agency tool kit -- Creative aerobic one: the fact factor -- Creative aerobic two: naming names -- Creative aerobic three: how differences attract -- Creative aerobic four: heightening product visibility by raising/razing your sights/sites -- More four/for/fore -- Watch your language: an abstract look at words -- Putting your new tools to work -- Applying creative aerobics to internal communications -- Applying creative aerobics to external communications -- Creative aerobics and print advertising -- Getting in touch with your customers -- Creative aerobics and strategy -- Using the CWP to write ads -- The positioning line: a slogan by any other name -- Creative aerobics and radio advertising -- Creative aerobics and television advertising -- Creative thinking from advertising's best writers
UR  - http://www.loc.gov/catdir/toc/ecip0420/2004016264.html
UR  - http://www.loc.gov/catdir/enhancements/fy0728/2004016264-d.html
ER  -