TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger I.
AU  - Coney, Kenneth A.
TI  - Consumer behaviour: building marketing strategy 
SN  - 0256218951
AV  - HF5415.33.U6 C653 1998
PY  - 1998///
CY  - USA
PB  - McGraw-Hill
KW  - Consumer behaviour
KW  - United States
KW  - Market Surveys
N1  - Includes index
ER  -