TY  - BOOK
AU  - Frankel,Bud
AU  - Phillips,H.W.
TI  - Your advertising's great-- how's business?: the revolution in sales promotion 
SN  - 0870945432
AV  - HF5438.5 .F73 1986
U1  - 658.8/2 19
PY  - 1986///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Sales promotion
N1  - Includes index; Bibliography: p. 224-226
ER  -