TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A
TI  - Broadcast/cable programming: strategies and practices 
SN  - 0534507441
AV  - PN1992.55 .E18 1996
U1  - 791.45/0236/0973 20
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
N1  - Includes bibliographical references (pages 436-444) and indexes; pt. 1; Programming Resources and Constraints; 1; A Framework for Programming Strategies; 2; Program and Audience Research; 3; Domestic Syndication --; pt. 2; Broadcast Television Strategies; 4; Prime-Time Network Television Programming; 5; Nonprime-Time Network Television Programming; 6; Affiliated Station Programming; 7; Independent Station Programming; 8; Public Television Programming --; pt. 3; Cable Programming Strategies; 9; Local Cable Systems and Programming; 10; Basic Cable Network Programming; 11; Premium Programming Services --; pt. 4; Commercial Broadcast Radio Strategies; 12; Network and Syndicated Radio Programming; 13; Music Radio Programming; 14; Information Radio Programming
ER  -