TY  - BOOK
AU  - Gray,Jonathan
TI  - Show sold separately: promos, spoilers, and other media paratexts 
SN  - 9780814731949 (cl : alk. paper)
AV  - PN1992.8.A32 G73 2010
U1  - 659.1/9302234 22
PY  - 2009///
CY  - New York
PB  - New York University Press
KW  - Advertising
KW  - Television programs
KW  - Social aspects
KW  - Motion pictures
KW  - Marketing
KW  - Paratext
KW  - Intertextuality
KW  - Mass media and culture
N1  - Includes bibliographical references and index; Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts
ER  -