TY  - BOOK
AU  - Severin,Werner J.(Werner Joseph)
AU  - Tankard, James W.
TI  - Communication theories: origins, methods and uses in the mass media
SN  - 0801304636
AV  - P90 .S4414 1991
U1  - 302.23  22nd ed.
PY  - 1992///
CY  - Toronto
PB  - Longman
KW  - Mass media
KW  - Communication
N1  - Includes bibliographical references and index
ER  -