TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Bumba,Lincoln
TI  - Advertising media planning
SN  - 0844235008
AV  - HF5826.5 .S57 1996
U1  - 659.11   22nd ed.
PY  - 1996///
CY  - Lincolnwood
PB  - NTC Business books
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -