TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger .
TI  - Marketing research essentials
SN  - 0471448451
AV  - HF5415.2 .M3825 2004
U1  - 658.83  22nd ed.
PY  - 2004///
CY  - N.J.
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Includes index
ER  -