TY  - BOOK
AU  - McDaniel,Carl D
AU  - Gates,Roger
TI  - Marketing research essentials
SN  - 0324023170
AV  - HF5415.2 .M3825 2000
U1  - 658.83  22nd ed.
PY  - 2001///
CY  - Ohio
PB  - South-Western
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -