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Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Glemler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill /Irwin, c2006.Edition: 4th edDescription: xxvii, 708p. : ill. (some col.) ; 23 cmISBN:
  • 0072961945
Subject(s): DDC classification:
  • 22nd ed. 658.8 ZEI
LOC classification:
  • HD9980.5  .Z45 2006
Item type: Books
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The Iddi Basajjabalaba Memorial Library Postgraduate open shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 011 Available Material is available in hard copy IBML19082582
The Iddi Basajjabalaba Memorial Library Postgraduate open shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 001 Available Material is available in hard copy IBML11104852
The Iddi Basajjabalaba Memorial Library Postgraduate open shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 002 Available Material is available in hard copy IBML11104853
The Iddi Basajjabalaba Memorial Library Reserved Books Section HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 003 Available Material is available in hard copy IBML11104861
The Iddi Basajjabalaba Memorial Library Reserved Books Section HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 004 Available Material is available in hard copy IBML11104862
The Iddi Basajjabalaba Memorial Library Reserved Books Section HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 005 Available Material is available in hard copy IBML11104864
The Iddi Basajjabalaba Memorial Library Open Shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 006 Available Material is available in hard copy IBML11104865
The Iddi Basajjabalaba Memorial Library Open Shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 007 Available Material is available in hard copy IBML11104866
The Iddi Basajjabalaba Memorial Library Open Shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 008 Available Material is available in hard copy IBML11104867
The Iddi Basajjabalaba Memorial Library Open Shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 009 Available Material is available in hard copy IBML11104868
The Iddi Basajjabalaba Memorial Library Open Shelves HD9980.5 .Z45 2006 (Browse shelf(Opens below)) 010 Available Material is available in hard copy IBML11104869

Includes bibliographical references and index.

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